The secret is in the soil. Before investing in the actions that propel you into growth together we establish desired outcomes, baselines, roadblocks, and test variables. This occurs in every active channel including your own website. Getting ready for growth requires preparation.

Once business conditions are favorable by our own definition it’s time to put things into motion. We’ll deploy cross-channel campaigns, launch A/B testing, and continually track the results to optimize the lifecycle journey. I build transparency into my process allowing the team to interpret the results and collaborate on creative hacks.

Growth isn’t always pretty. That’s true in marketing as well but with every growth initiative, you will walk away with statistically sound reasoning behind the learnings that you uncover. Growth marketing removes the some of the guess work on why something was or was not profitable and with that you begin to inch closer and closer to goal line strategically.