Lifecycle Marketing
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Building Awareness.
Discover which channels your target audience might be using to discover your brand’s products. Blindly driving traffic to your site isn’t an effective strategy these days. I take an analytical approach to ensuring that where there is statistically significant promise your brand is set up to scale.
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Engagement.
Do you really know how engaged your audience is? Do you know where they are dropping off before conversion? Access and strengthen your marketing funnel to increase conversions and learn more about your new and returning customers.
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Test & Optimize.
Testing is all the rage in digital marketing. The results of any experiment are held together by the integrity of the data. I’ll help you solve complex business obstacles with data-driven strategy.
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Promotion Strategy.
With increasing DTC competition your promotion strategy should be designed in such a way that you’re not compromising LTV but rather, truly providing incentives to purchase that make sense at every step of the buyer’s journey.
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On-Site Experience.
Is your site prepared for the rapid growth you hope for? Different demographics require or will expect some level of usability. I can help you implement and optimize your site with programs that help increase conversion.
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Channel Mix.
It can be difficult (especially) for small teams to build and manage all the platforms your brand could be active on. Together we can build them out with strategies and plans to make sure each channel is well-represented and managed.