Retention & Loyalty

  • Channels + Programs.

    Email Management, SMS, Loyalty, Subscription, Referral, Customer Surveys, and Reviews. I provide 360 Management of these valuable programs. Your retention and loyalty strategy is a multi-faceted environment and critical to your brand’s long-term vision.

  • List Hygiene.

    Lead capture is an important component of building your audience, my strategies are not only meant to incentive new visitors but also include ways to engage with return customers. Segmentation and good list hygiene are at the foundation of all that we do. Understanding how engaged your segments are is important to tracking growth and messaging.

  • Content Strategy & Planning.

    I’ll let you in on a secret, I have an extensive collection of content trends and what some may see as ‘spam’ I save for a rainy day. Keep your content and promotions insightful and incentivizing with a content calendar that sets the pace and types of messages your audience.

  • Automation.

    From onboarding to the last farewell, trigger-based sending spans throughout the entire customer lifecycle. I’ll help you build high-performing automation and optimizations that convert and retain your customers. Once set live I typically see automation attribution increase as well as purchase frequency and AOV.

  • Loyalty.

    Reward your most loyal customers with a program that keeps them back time and time again. These programs require support and promotion - it’s not a one-and-done announcement. I’ll help you leverage cross-channel promotion and program benefits to build promotions that engage your members and entice prospects to sign up.

  • Subscriptions.

    Power up your subscription program and reduce churn with strategic optimizations, multi-channel integration, and support.

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